Meet CEO Martin Axelhed
From selling our gear in a Stockholm store, to years as a traveling salesman in Northern Sweden, his friendship with our founder, Åke Nordin, and his eventual shift into leadership, Martin has experienced just about every aspect of Fjällräven over the last 20 years. He knows the value of committing to quality, whether that's a job that will last a lifetime or a backpack designed to be passed down through generations. Longevity is the foundation of Martin's approach, with respect and care for the products, the consumers, and the environment that makes it all possible.